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Online banking and privacy : redesigning sales strategy through social exchange

Liyanaarachchi, Gajendra; Deshpande, Sameer; Weaven, Scott - In: International Journal of Bank Marketing 39 (2021) 6, pp. 955-983

Purpose: This paper advocates for banks to understand customers' online privacy concerns, use those insights to segment consumers and design tailored sales strategies to build a mutual relationship through a social exchange that produces a competitive advantage. Design/methodology/approach: A...

Persistent link: https://www.econbiz.de/10012638409

Factors influencing healthy eating habits among college students : an application of the health belief model

Deshpande, Sameer; Basil, Michael D.; Basil, Debra Z. - In: Health marketing quarterly 26 (2009/10) 2, pp. 145-164

Persistent link: https://www.econbiz.de/10003860273

Runté, Mary; Basil, Debra Z.; Deshpande, Sameer - In: Journal of nonprofit & public sector marketing 21 (2009) 3, pp. 255-270

Persistent link: https://www.econbiz.de/10003893352

A comparison of consumers and dieticians : nutrition focus, food choice, and mental accounting

Basil, Michael D.; Basil, Debra Z.; Deshpande, Sameer - In: Journal of nonprofit & public sector marketing 21 (2009) 3, pp. 283-297

Persistent link: https://www.econbiz.de/10003893355

Comparing adolescent-focused obesity prevention and reduction messages

Dooley, Jennifer Allyson; Deshpande, Sameer; Adair, Carol E. - In: Journal of business research : JBR 63 (2010) 2, pp. 154-160

Persistent link: https://www.econbiz.de/10003954667

Successful contraceptive social marketing attempts in India

Deshpande, Sameer; Balakrishnan, Jaidev; Bhanot, Anurudra; … - In: Social marketing for public health : global trends and …, (pp. 327-355). 2011

Persistent link: https://www.econbiz.de/10003941698

Communications in social marketing

Alden, Dana; Basil, Michael D.; Deshpande, Sameer - In: The SAGE handbook of social marketing, (pp. 167-177). 2011

Persistent link: https://www.econbiz.de/10009380669

Comparing promoter and employee attributions for the causes of firm failure : the case of an Indian petrochemical company

Gok, Kubilay; Deshpande, Sameer; Deshpande, Anant P.; … - In: The international journal of human resource management 23 (2012) 12, pp. 2576-2596

Persistent link: https://www.econbiz.de/10009552574

Decision framing and the role of commitment in social choice : implications for social marketing and communications

Lafreniere, Katherine C.; Deshpande, Sameer - In: Contemporary issues in social marketing, (pp. 95-110). 2013

Persistent link: https://www.econbiz.de/10011431912

An exploration of seniors' relationships with prescription pharmaceutical brands : an application of "arranged marriage" metaphor framework

Deshpande, Sameer; Chreim, Samia; Bello, Roberto; … - In: International journal of pharmaceutical and healthcare … 7 (2013) 2, pp. 142-159

Persistent link: https://www.econbiz.de/10009770360