Rashidirad, Mona; Salimian, Hamid; Soltani, Ebrahim - In: European Business Review 30 (2018) 3, pp. 218-245
Purpose: The aim of this study is to examine the impact of the fit between product-service strategy and sensing capability on novelty, and the potential moderating impact of contextual factors (i.e. technological and market turbulence) on novelty. Design/methodology/approach: In line with the...