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Dynamic marketing investment s...
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Marketingmanagement
17,082
Marketing management
16,493
Investitionsentscheidung
9,042
Investment decision
8,357
Theorie
4,956
Theory
4,916
Marketing
3,562
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2,704
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2,597
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2,589
Germany
2,389
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2,385
USA
2,242
Investment
2,227
United States
2,147
Relationship marketing
1,927
Beziehungsmarketing
1,919
Brand management
1,397
Strategisches Management
1,391
Markenführung
1,389
Unternehmenserfolg
1,326
Firm performance
1,317
Online-Marketing
1,203
Innovation
1,163
Internet marketing
1,163
Strategic management
1,107
Presseverlag
1,066
Press publisher
1,052
KMU
927
SME
922
Internationales Marketing
765
International marketing
753
Social Web
734
Social web
734
Marktforschung
703
Werbung
703
Innovationsmanagement
687
Realoptionsansatz
670
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667
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666
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4,914
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246
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2,828
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2,200
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2,096
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2,010
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1,520
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884
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829
Sammelwerk
829
Textbook
729
Bibliografie enthalten
643
Bibliography included
643
Case study
565
Fallstudie
565
Aufsatzsammlung
492
Dissertation u.a. Prüfungsschriften
300
Konferenzschrift
296
Ratgeber
199
Guidebook
186
Conference proceedings
169
Amtsdruckschrift
157
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157
research-article
145
Reprint
127
Bibliografie
115
Handbook
115
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115
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113
Sammlung
113
Glossar enthalten
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Kotler, Philip
122
Bruhn, Manfred
105
Homburg, Christian
80
Meffert, Heribert
75
Pepels, Werner
58
Kort, Peter M.
49
Keller, Kevin Lane
45
Tomczak, Torsten
42
Sheth, Jagdish N.
41
Kirchgeorg, Manfred
40
Kumar, V.
39
Sureth, Caren
39
Backhaus, Klaus
37
Esch, Franz-Rudolf
34
Wiedmann, Klaus-Peter
34
Kleinaltenkamp, Michael
33
Albers, Sönke
32
Bauer, Hans H.
32
Kitchen, Philip J.
32
Campello, Murillo
31
Vermeulen, Philip
30
Piercy, Nigel
29
Vrontis, Demetris
29
Udry, Christopher
28
Berndt, Ralph
27
Kerin, Roger A.
27
Peter, Jerome Paul
27
Burmann, Christoph
26
Fantapié Altobelli, Claudia
26
Peters, Bettina
26
Karlan, Dean
25
Kuß, Alfred
25
McDonald, Malcolm
25
Reinecke, Sven
25
Diller, Hermann
24
Fritz, Wolfgang
24
Graham, John R.
24
O'Cass, Aron
24
Wang, Neng
24
Bachmann, Ruediger
23
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National Bureau of Economic Research
195
Springer Fachmedien Wiesbaden
83
Europäische Investitionsbank
65
American Marketing Association
58
EIB Group
58
OECD
46
Verlag Dr. Kovač
21
Books on Demand GmbH <Norderstedt>
19
De Gruyter Oldenbourg
16
European Society for Opinion and Marketing Research
16
Fördergesellschaft Marketing an der Universität Augsburg
14
IGI Global
14
UNCTAD
14
Verlag Franz Vahlen
13
Arbeitskreis Quantitative Steuerlehre
12
Edward Elgar Publishing
10
Haufe-Lexware GmbH & Co. KG
10
Erasmus Research Institute of Management
9
Duncker & Humblot
8
Fachhochschule Reutlingen / European School of Business
8
Harvard Graduate School of Business Administration
8
Max-Planck-Institut für Ökonomik <Jena> / Abteilung Strategische Interaktion
8
NetLibrary, Inc
8
Center for Economic Research <Tilburg>
7
Chartered Institute of Marketing
7
Information Resources Management Association
7
International Monetary Fund (IMF)
7
Media-Micro-Census GmbH <Frankfurt, Main>
7
Organisation for Economic Co-operation and Development
7
UVK Verlagsgesellschaft mbH
7
Wiley-VCH
7
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
7
AMACOM
6
American Management Association
6
CESifo
6
Campus Verlag
6
Deutschland / Bundeswehr / Universität Hamburg
6
Erich-Schmidt-Verlag
6
Frankfurt School of Finance & Management
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
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Journal of business research : JBR
341
SpringerLink / Bücher
264
Industrial marketing management : the international journal for industrial and high-tech firms
250
NBER working paper series
195
Journal of strategic marketing
194
Europäische Hochschulschriften / 5
188
Working paper / National Bureau of Economic Research, Inc.
180
NBER Working Paper
140
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
108
Journal of marketing communications
105
Journal of marketing
102
Springer eBook Collection
97
Gabler Edition Wissenschaft
96
Marketing intelligence & planning
89
Management science : journal of the Institute for Operations Research and the Management Sciences
87
Discussion paper / Centre for Economic Policy Research
85
Journal of retailing and consumer services
81
Lehrbuch
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
European Journal of Marketing
69
Finance research letters
69
Marketing Intelligence & Planning
68
European journal of operational research : EJOR
64
The review of financial studies
61
Journal of business economics : JBE
60
The journal of brand management : an international journal
60
Journal of banking & finance
53
The journal of corporate finance : contracting, governance and organization
52
Business horizons
51
Springer eBook Collection / Business and Economics
51
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
49
Cogent business & management
48
Journal of financial economics
48
The marketing review
48
Journal of business ethics : JOBE
47
Asia Pacific journal of marketing and logistics
46
International marketing review
46
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ECONIS (ZBW)
27,182
USB Cologne (EcoSocSci)
1,439
Other ZBW resources
254
EconStor
177
RePEc
163
USB Cologne (business full texts)
81
BASE
14
OLC EcoSci
7
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111
Journalist : das Medienmagazin
Deutscher Journalisten-Verband
;
Versorgungswerk der …
-
Bonn : Journalismus3000 GmbH
;
-1967: Neuwied : …
;
…
-
1.1951 - 27.1977; 28/29.1978; 30.1979 - 40.1989; 40.1990 -
Persistent link: https://www.econbiz.de/10000350086
Saved in:
112
Der Leitfaden für Presse und Werbung
Essen-Stadtwald : Stamm
;
anfangs: Essen : Verl. Kontor
-
Ausg. [1.]1947 - [6.]1953; 7.1954 - 24.1971
Persistent link: https://www.econbiz.de/10000350124
Saved in:
113
The standard periodical directory : the complete guide to more than 20000 United States & Canadian periodicals ; industrial, business, medical ...
New York, NY : Oxbridge Publ. Co.
-
Ed. 1.1964/65(1964) -
Persistent link: https://www.econbiz.de/10000350302
Saved in:
114
Deutschsprachige Zeitschriften : Deutschland, Österreich, Schweiz und ausgewählte internationale wissenschaftliche Zeitschriften ; Loseblatt-Werke, Jahrbücher, Periodika auf CD-ROM...
Verlag der Schillerbuchhandlung Hans Banger
-
Köln : Verl. der Schillerbuchh. Hans Banger
;
-1979: …
-
12.1968 - 43.1999
Persistent link: https://www.econbiz.de/10000350393
Saved in:
115
Fachserie / 11 / 5
Deutschland <Bundesrepublik> / Statistisches Bundesamt
-
Stuttgart : Kohlhammer
-
1975(1978) - 1988(1990)
Persistent link: https://www.econbiz.de/10000350595
Saved in:
116
Der neue Vertrieb : dnv ; Magazin für Pressevertrieb und Content-Erlöse
Hamburg : Presse Fachverl.
;
anfangs: Flensburg : …
-
1.1949-67. Jahrgang, 12 (2015) ; 2015, 13/14-
Persistent link: https://www.econbiz.de/10000351001
Saved in:
117
Külföldi magyar nyelvű folyóiratok repertóriuma : a külföldi magyar nyelvű folyóiratokban megjelenő cikkek és recenziók válogatott, annotált címjegyzéke
Budapest
-
1.1972 - 5.1976
Persistent link: https://www.econbiz.de/10000351933
Saved in:
118
Handboek van de nederlandse pers en publiciteit
1955-1992: Schiedam : Nijgh
;
-1980: Schiedam : Publiciteit
;
…
-
1955 - 1970,März; Uitg. 34.1970,Sept. - 77.1992
Persistent link: https://www.econbiz.de/10000352320
Saved in:
119
Letopis' periodičeskich i prodolžajuščichsja izdanij / Mehrjahreskumulierung : organ gosudarstvennoj bibliografii SSSR
1977-1995: Moskva : [Verlag nicht ermittelbar]
-
1971/75(1977/81) - 1986/90(1992/95); damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10000352399
Saved in:
120
Külföldi magyar nyelvű kiadványok : külfödön magyar nyelven megjelent könyvek és folyóiratcikkek válogatott bibliográfiája
1977-1989: Budapest : Országos Széchényi Könyvtár
-
6.1977 - 18.1989
Persistent link: https://www.econbiz.de/10000353057
Saved in:
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