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Sport public relations : managing organizational communication

Stoldt, G. Clayton; Dittmore, Stephen W.; Branvold, Scott E. - 2006

Persistent link: https://www.econbiz.de/10013523524

Sport public relations : managing stakeholder communication

Stoldt, G. Clayton; Dittmore, Stephen W.; Branvold, Scott E. - 2012 - 2. ed

Persistent link: https://www.econbiz.de/10013523631

Sport public relations : managing stakeholder communication

Stoldt, G. Clayton; Dittmore, Stephen W.; Branvold, Scott E. - 2012 - 2. ed.

Persistent link: https://www.econbiz.de/10009635438

The measurement of sport fan exploratory curiosity

Park, Seong Hee; Mahony, Daniel F.; Greenwell, T. … - In: Journal of sport management : the official journal of … 24 (2010) 4, pp. 434-455

Persistent link: https://www.econbiz.de/10008656372

Curiosity generating advertisements and their impact on sport consumer behavior

Park, Seong Hee; Mahony, Daniel F.; Kim, Yu Kyoum; Kim, … - In: Sport management review 18 (2015) 3, pp. 359-369

Persistent link: https://www.econbiz.de/10011381867

Development and validation of a measure of sport fans' specific curiosity

Park, Seong Hee; Ha, Jae-Pil; Mahony, Daniel F. - In: Journal of sport management : the official journal of … 28 (2014) 6, pp. 621-632

Persistent link: https://www.econbiz.de/10010472810

A comparative analysis of cultural value orientations for understanding sport fan motivations

Han, Dongyoo; Mahony, Daniel F.; Greenwell, T. Christopher - In: International journal of sports marketing & sponsorship 17 (2016) 3, pp. 260-276

Persistent link: https://www.econbiz.de/10011607948

Motivational Factors Influencing the Behaviour of J. League Spectators

Mahony, Daniel F.; Nakazawa, Makoto; Funk, Daniel C.; … - In: Sport Management Review 5 (2002) 1, pp. 1-24

The Japanese Professional Soccer League (J. League) began in 1993 and was the first professional soccer league in Japan. After an initial period of strong interest, spectator support for the League has declined. The primary purpose of the current study was to develop a means for measuring...

Persistent link: https://www.econbiz.de/10009217332

The Impact of Fan Attitudes on Intentions to Watch Professional Basketball Teams on Television

Mahony, Daniel F.; Moorman, Anita M. - In: Sport Management Review 2 (1999) 1, pp. 43-66

The purpose of this study was to examine conditions impacting fans' preference for watching their most disliked team and their favourite team. Previous work found that National Football League fans clearly preferred watching the favourite team, but only preferred watching the disliked team when...

Persistent link: https://www.econbiz.de/10009217388

The Effect of Individual Levels of Self-Monitoring on Loyalty to Professional Football Teams

Mahony, Daniel F.; Madrigal, Robert - In: International Journal of Sports Marketing and Sponsorship 1 (1999) 2, pp. 36-57

Persistent link: https://www.econbiz.de/10014811091