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Persistent link: https://www.econbiz.de/10003960056

Modernizacja polskich osiedli mieszkaniowych sprzed 1989 roku - płaszczyzny sprzyjania koniunkturze terytorialnej

Cesarski, Maciej - In: Kwartalnik Kolegium Ekonomiczno-Społecznego studia i prace (2011) 3, pp. 169-196

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Městský marketing - koncepty, aplikace, kritická analýza

Ježek, Jiří - In: Ekonomický časopis : časopis pre ekonomickú … 59 (2011) 3, pp. 243-258

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Cities under competition : the role of city image(s) in brand building for investment inflow

Nallathiga, Ramakrishna - In: The IUP journal of brand management : IJBRM 8 (2011) 4, pp. 25-34

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City events : short and serial reproduction effects on the city's image?

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Winning global markets : how businesses invest and prosper in the world's high-growth cities

Kotler, Philip; Kotler, Milton - 2014

"A new marketing paradigm focuses on the concentrated economic power of 600 global cities.City-Centered Marketing: Targeting the World's Top Cities, As Nations Decline is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift...