effects of brand post‐characteristics on student's responses and behaviors. A dataset obtained from a survey of 755 students … cognitive and affective responses, thus encouraging students to co-create value for a university brand. Moreover, our study also … information but also allow students to contribute their own resources to co-create brand value. Thus, the study findings can help …

with a causality approach. The population in this study were UNJ students with 200 respondents. Data collection techniques …

students and even to enhance their performance. Moreover, in the Indian landscape, there is a significant increase in the … engagement of social media with students. The study has been conducted to assess the importance of social media and the role … played by social media in student’s education. Results indicated that there are several issues pertaining to social media in …

With the widespread prevalence of social media platforms, it is critical to consider students' attitudes and acceptance … students has been investigated. Additionally, the moderating role of age and gender has been tested in the relationship between …