Social media and the university decision : do prospective students really care?
Year of publication: |
2019
|
---|---|
Authors: | Shields, Alison B. ; Peruta, Adam |
Published in: |
Journal of marketing for higher education. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7144, ZDB-ID 2095943-6. - Vol. 29.2019, 1, p. 67-83
|
Subject: | decision-making | higher education | matriculation | segmentation | Social media | Social Web | Social web | Hochschule | Higher education institution | Studierende | Students | Entscheidung | Decision | Studium | University education |
-
Amer, Beverly, (2018)
-
Student acceptance of social media in higher education : an application of UTAUT2 model
Mishra, Niraj, (2022)
-
Gómez-Galán, José, (2021)
- More ...
-
Marketing your university on social media : a content analysis of Facebook post types and formats
Peruta, Adam, (2018)
-
Social media in higher education : understanding how colleges and universities use Facebook
Peruta, Adam, (2017)
-
Shields, Alison B., (2016)
- More ...