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Observing product touch : the vicarious haptic effect in digital marketing and virtual reality
Luangrath, Andrea Webb; Peck, Joann; Hedgcock, William; … - In: Journal of marketing research 59 (2022) 2, pp. 306-326
Persistent link: https://www.econbiz.de/10013258020
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The power of consequential product sounds
Ringler, Christine; Sirianni, Nancy J.; Christenson, Brett - In: Journal of retailing 97 (2021) 2, pp. 288-300
Persistent link: https://www.econbiz.de/10012649001
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Telepresence, time distortion, and consumer traits of virtual reality shopping
Han, Sang-Lin; An, Myounga; Han, Jerry J.; Lee, Jiyoung - In: Journal of business research : JBR 118 (2020), pp. 311-320
Persistent link: https://www.econbiz.de/10012288606
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Eye-tracking-based classification of information search behavior using machine learning : evidence from experiments in physical shops and virtual reality shopping environments
Pfeiffer, Jella; Pfeiffer, Thies; Meißner, Martin; … - In: Information systems research : ISR 31 (2020) 3, pp. 675-691
Persistent link: https://www.econbiz.de/10012298119
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Shopping in virtual reality stores : the influence of immersion on system adoption
Peukert, Christian; Pfeiffer, Jella; Meißner, Martin; … - In: Journal of management information systems : JMIS 36 (2019) 3, pp. 755-788
Persistent link: https://www.econbiz.de/10012198616
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Try it on! : contingency effects of virtual fitting rooms
Yang, Shuai; Xiong, Guiyang - In: Journal of management information systems : JMIS 36 (2019) 3, pp. 789-822
Persistent link: https://www.econbiz.de/10012198619
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Metaverse research propositions : online intermediaries
Ampountolas, Apostolos; Menconi, Giuseppina; Shaw, Gareth - In: Tourism economics : the business and finance of tourism … 30 (2024) 1, pp. 255-261
Persistent link: https://www.econbiz.de/10014580645
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The Future of E-commerce : Innovations and Developments
Chodak, Grzegorz - 2024
Introduction -- 1. Measuring the impact of e-commerce on the economy -- 2. The development of different logistics solutions in e-commerce -- 3. Current and new payment methods in e-commerce -- 4. Virtual commerce -- 5. Augmented Reality in e-commerce -- 6. Social commerce -- 7. Artificial...
Persistent link: https://www.econbiz.de/10014524726
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Shaping the body and technology : discursive implications for the strategic communication of technological brands
Buchanan-Oliver, Margo; Cruz, Angela; Schroeder, Jonathan E. - In: European journal of marketing : EJM 44 (2010) 5, pp. 635-652
Persistent link: https://www.econbiz.de/10003990985
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Virtual world brand experience and its impact on real world purchasing behavior
Gabisch, Jason A. - In: The journal of brand management : an international journal 19 (2011/12) 1, pp. 18-32
Persistent link: https://www.econbiz.de/10009373387