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Innovative brand community members and their willingness to share ideas with companies
Nørskov, Sladjana; Antorini, Yun Mi; Jensen, Morten Berg - In: International journal of innovation management 20 (2016) 6, pp. 1650046-1-25
Persistent link: https://www.econbiz.de/10011603849
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The emerged trends in consumers' co-creation : a conceptual framework for extending or creating the brand
Paul, Soumi; Peretti, Paola; Datta, Saroj Kumar - In: Journal for international business and entrepreneurship … 9 (2016) 2, pp. 190-203
Persistent link: https://www.econbiz.de/10011610695
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How to engage customers in co-creation : customers' motivations for collaborative innovation
Fernandes, Teresa; Remelhe, Pedro - In: Journal of strategic marketing 24 (2016) 3/4, pp. 311-326
Persistent link: https://www.econbiz.de/10011592005
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Customer perceptions of innovativeness : an accelerator for value co-creation
Kim, Eojina; Tang, Liang; Bosselman, Robert - In: Journal of hospitality & tourism research : JHTR ; the … 43 (2019) 6, pp. 807-838
Persistent link: https://www.econbiz.de/10012053373
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The role of makerspaces in supporting consumer innovation and diffusion : an empirical analysis
Halbinger, Maria A. - In: Research policy : policy, management and economic … 47 (2018) 10, pp. 2028-2036
Persistent link: https://www.econbiz.de/10011980210
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First adoption of consumer innovations : exploring market failure and alleviating factors
De Jong, Jeroen P. J.; Gillert, Nils Lennart; … - In: Research policy : policy, management and economic … 47 (2018) 2, pp. 487-497
Persistent link: https://www.econbiz.de/10011970835
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When to call the customer? : timing of customer involvement in the development of new products and services
Veselaj, Sabit; Torfason, Magnus Thor - In: International journal of innovation management 23 (2019) 1, pp. 1950055-1-31
Persistent link: https://www.econbiz.de/10012014258
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User service innovation on mobile phone platforms : investigating impacts of lead userness, toolkit support, and design autonomy
Ye, Hua; Kankanhalli, Atrey - In: Management information systems : mis quarterly 42 (2018) 1, pp. 165-187
Persistent link: https://www.econbiz.de/10011847682
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Harnessing the creative potential of consumers : money, participation, and creativity in idea crowdsourcing
Acar, Oguz Ali - In: Marketing letters : a journal of research in marketing 29 (2018) 2, pp. 177-188
Persistent link: https://www.econbiz.de/10011876251
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What user-innovators do that others don't : a study of daily practices
Fursov, Konstantin; Thurner, Thomas; Nefedova, Alena - In: Technological forecasting & social change : an … 118 (2017), pp. 153-160
Persistent link: https://www.econbiz.de/10011884664