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"The equalizer" : measurement and explaining the impact of online communities on consumer markets
Hunter, Mark Lee; Soberman, David A. - 2010 - Rev. vers. of 2008/43/=B/MKT
Persistent link: https://www.econbiz.de/10003938087
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User-generated content and the participative market
White, Gregor - In: Managing creativity : exploring the paradox, (pp. 189-215). 2010
Persistent link: https://www.econbiz.de/10003938434
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User generated branding : integrating user generated content into brand management
Arnhold, Ulrike - 2010 - 1. ed.
Persistent link: https://www.econbiz.de/10003939865
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Interaktive Instrumente des Kundenbindungsmanagements im mobilen Tourismus-Marketing
Möhlenbruch, Dirk; Dölling, Steffen; Ritschel, Falk - In: mTourism : mobile Dienste im Tourismus, (pp. 59-73). 2010
Persistent link: https://www.econbiz.de/10003976752
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Constructing innovative users and user-inclusive innovation communities
Heiskanen, Eva; Hyysalo, Sampsa; Kotro, Tanja; Repo, Petteri - In: Technology analysis & strategic management 22 (2010) 4, pp. 495-511
Persistent link: https://www.econbiz.de/10003978470
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Typologisierung von Geschäftsmodellen der webbasierten kollektiven Intelligenz
Ickler, Henrik - In: Virtual enterprises communities & social networks : …, (pp. 257-270). 2010
Persistent link: https://www.econbiz.de/10008903164
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"The equalizer" : measuring and explaining the impact of online communities on consumer markets
Hunter, Mark Lee; Soberman, David A. - In: Corporate reputation review : an international journal 13 (2010/11) 4, pp. 225-247
Persistent link: https://www.econbiz.de/10008907364
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Methoden und Tools der Open Innovation
Bartl, Michael - In: Innovationsfähigkeit sichert Zukunft : Beiträge zum …, (pp. 57-67). 2009
Persistent link: https://www.econbiz.de/10003950094
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Evaluating promotional activities in an online two-sided market of user-generated content
Albuquerque, Paulo; Pavlidis, Polykarpos; Chatow, Udi; … - 2010 - Rev.
Persistent link: https://www.econbiz.de/10003955470
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Value co-creation and customer-driven innovation in social networking systems
Fragidis, Garyfallos; Ignatiadis, Ioannis; Wills, Chris - In: Exploring services science : first international …, (pp. 254-258). 2010
Persistent link: https://www.econbiz.de/10003990201