Much of the existing literature on location does not address the problems faced by retail organizations at a strategic level, largely because it has tended to concentrate on the technical and policy issues relating to the evaluation and development of new sites. The reason for this lies largely...

Research into store image, market positioning and store choice has mainly been carried out in supermarkets or department stores and only a limited amount in speciality retailing. This study uses conjoint analysis to examine the way consumers choose where to purchase menswear fashion clothing,...

The paper argues the need for an appraisal of the symbolic meaning of the “pub” and derivative managerialist concepts from the perspective of the consumers’ experience. Set against background developments of the “pub”, the paper explores the use of semiotics as a means of examining the...

Belief formation is a neglected part of research in consumer behaviour and a potentially valuable area of study for helping to clarify the conditions under which they relate to actual patterns of behaviour. Outlines the results of qualitative research undertaken as part of a major study of...