Consumers have only partial knowledge before making a purchase decision, but can choose to acquire more detailed information. A firm can make it easier or harder for these consumers to obtain such information. We explore consumers' information gathering and the firm's integrated strategy for...

Consumers have only partial knowledge before making a purchase decision, but can choose to acquire more detailed information. A firm can make it easier or harder for these consumers to obtain such information. We explore consumers' information gathering and the firm's integrated strategy for...

Preisbildung an Aktienmärkten -- Ausgewählte empirische Untersuchungen zur Erklärung von Information Mirages -- Information Mirages an experimentellen Wertpapierbörsen -- Methodik zur Analyse von Information Mirages an der Computerbörse CAT -- Spezifikation der Information Mirages an der...