Narrow search
Showing 81 - 90 of 56,768
Cover Image
Marktorientierung und Innovationsorientierung : Konzeption, Erfolgsauswirkungen und Typologisierung
Reichmann, Rahel - 2010
Persistent link: https://www.econbiz.de/10008990315
Cover Image
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
Reinecke, Sven (ed.) - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008992338
Cover Image
Exploration and exploitation across three resource classes : market/customer intelligence, brands/bonds and technologies/processes
Aspara, Jaakko; Tikkanen, Henrikki; Pöntiskoski, Erik; … - In: European journal of marketing : EJM 45 (2011) 4, pp. 596-630
Persistent link: https://www.econbiz.de/10009010607
Cover Image
Mammut Sports Group : erfolgreiche Entwicklung und Vermarktung von Produktinnovationen in der Bergsteigerszene
Gyssler, Michael; Meissner, Felix - In: Best Practice in Marketing : Erfolgsbeispiele zu den …, (pp. 101-114). 2010
Persistent link: https://www.econbiz.de/10009011568
Cover Image
Partners and innovation in American destination marketing organizations
Zach, Florian - In: Journal of travel research : a quarterly publication of … 51 (2012) 4, pp. 412-425
Persistent link: https://www.econbiz.de/10009568675
Cover Image
Enhancing core technological, marketing and complementary competencies in promoting innovative performance
Rajkovič, Tanja; Prašnikar, Janez - In: People and sustainable organization/ Tomasž Kern ... (eds.), (pp. 271-293). 2011
Persistent link: https://www.econbiz.de/10009380176
Cover Image
What and how do Indian firms innovate?
Subrahmanian, K. K.; Babu, M. Suresh - 2010
Persistent link: https://www.econbiz.de/10009229920
Cover Image
Strategic orientations in management literature : three approaches to understanding the interaction between market, technology, entrepreneurial and learning orientations
Hakala, Henri - In: International journal of management reviews : IJMR 13 (2011) 2, pp. 199-217
Persistent link: https://www.econbiz.de/10009230214
Cover Image
Innovative marketing strategies for national industrial flagships: brand repositioning for accessing upscale markets
Todiras, Alina; Nijkamp, Peter; Rafijevas, Saidas - 2011
Product and process innovations are generally regarded as strategic competitive vehicles in industry. Identifying and conquering new market niches through focused marketing approaches by emphasizing new product qualities in mature markets - has become a very appropriate innovation strategy in...
Persistent link: https://www.econbiz.de/10009558052