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Global consumer culture positi...
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Advertising
89
Werbung
80
Consumer behaviour
52
Konsumentenverhalten
50
Advertising effects
49
Werbewirkung
49
USA
46
United States
43
Internationales Marketing
30
International marketing
29
Internet marketing
25
Online-Marketing
25
Japan
20
Corporate Social Responsibility
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Schätzung
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Estimation
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Schweiz
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Marketingmanagement
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Deutschland
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Mobile marketing
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Brand image
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Relationship marketing
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Social Web
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Social web
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Welt
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World
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Kulturelle Identität
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research-article
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Language
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English
302
Undetermined
106
German
5
Spanish
2
Author
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Okazaki, Shintaro
124
Taylor, Charles Raymond
116
Mueller, Barbara
83
Taylor, Charles R.
79
Taylor, Charles Robert
38
Diehl, Sandra
27
Terlutter, Ralf
19
Hirose, Morikazu
13
Ko, Eunju
11
Zou, Shaoming
10
Wolter, Stefan C.
9
Lee, Doo-Hee
8
Campo, Sara
7
Li, Hairong
7
Müller, Barbara
7
Navarro, Angeles
7
Sarstedt, Marko
7
Schweri, Juerg
7
Capella, Michael L.
6
Schwaiger, Manfred
6
TAYLOR, CHARLES R.
6
Kim, Juran
5
Kim, Kyung Hoon
5
Koinig, Isabell
5
Osland, Gregory E.
5
Pelsmacker, Patrick de
5
Dahl, Stephan
4
Eagle, Lynne C.
4
Ford, John B.
4
Franke, George R.
4
Henseler, Jörg
4
Mueller, Sophia
4
Plangger, Kirk
4
Raithel, Sascha
4
Ringle, Christian M.
4
Sarkees, Matthew E.
4
Schlittgen, Rainer
4
Bowen, C. Luke
3
Choi, Yung Kyun
3
Costello, John P.
3
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Institut für Strategie und Unternehmensökonomik (ISU), Wirtschaftswissenschaftliche Fakutät
3
CESifo
1
European Advertising Academy
1
ICORIA <9, 2010, Madrid>
1
Institute for the Study of Labor (IZA)
1
Published in...
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International journal of advertising : the quarterly review of marketing communications
45
International journal of advertising : the review of marketing communications
27
Journal of advertising research
21
International Marketing Review
16
Journal of advertising : official publication of the American Academy of Advertising
16
Journal of business research : JBR
16
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
11
International marketing review
8
Psychology & marketing
8
Journal of international marketing
7
Advances in international marketing
6
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
Conference Board report
5
European Journal of Marketing
5
Journal of consumer affairs : official publication of the American Council on Consumer Interests
5
SpringerLink / Bücher
5
American journal of agricultural economics
4
Breaking new ground in theory and practice
4
Cross-cultural buyer behavior
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
Journal of advertising
4
Journal of current issues and research in advertising
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Measurement and research methods in international marketing
4
The SAGE handbook of marketing ethics
4
Advances in international marketing : a research annual
3
Cutting edge international research
3
Economics of Education Working Paper Series
3
Handbook of research on international advertising
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International advertising and communication : current insights and empirical findings
3
Journal of Business Research
3
Journal of Consumer Affairs
3
Journal of electronic commerce research : JECR
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
The service industries journal
3
Tourism management : research, policies, practice
3
Zeitschrift für ArbeitsmarktForschung - Journal for Labour Market Research
3
Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
2
Advertising theory
2
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Source
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ECONIS (ZBW)
265
OLC EcoSci
84
Other ZBW resources
27
RePEc
23
USB Cologne (EcoSocSci)
13
EconStor
3
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21
The urgent need for more research on influencer marketing : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 889-891
Persistent link: https://www.econbiz.de/10012395582
Saved in:
22
Charting the path forward for the International Journal of Advertising : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 145-147
Persistent link: https://www.econbiz.de/10012498535
Saved in:
23
Advertising and COVID-19 : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 587-589
Persistent link: https://www.econbiz.de/10012260238
Saved in:
24
Some interesting findings about Super Bowl advertising
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 167-170
Persistent link: https://www.econbiz.de/10011581081
Saved in:
25
How much does an NCAA Basketvall Championship matter : a call for research on the public relations impact of athletic success
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 617-621
Persistent link: https://www.econbiz.de/10011585275
Saved in:
26
Editorial: on to a new year
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 907-908
Persistent link: https://www.econbiz.de/10011644529
Saved in:
27
Editorial : the importance of research by cross-national teams
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10011687831
Saved in:
28
Editorial: Native advertising : the black sheep of the marketing family
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 207-209
Persistent link: https://www.econbiz.de/10011689770
Saved in:
29
Red Alert: on the need for more research on corporate social responsibility appeals in advertising : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 337-339
Persistent link: https://www.econbiz.de/10011881807
Saved in:
30
Global consumer culture and advertising research : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 505-507
Persistent link: https://www.econbiz.de/10011882025
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