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Generational research and advertising to millennials : editorial
Taylor, Charles Raymond - In: International journal of advertising : the quarterly … 37 (2018) 2, pp. 165-167
Persistent link: https://www.econbiz.de/10011859256
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Editorial: how to avoid marketing disasters : back to the basic communications model, but with some update illstrating the importance of e-word-of-mouth research
Taylor, Charles Raymond - In: International journal of advertising : the quarterly … 36 (2017) 4, pp. 515-519
Persistent link: https://www.econbiz.de/10011849091
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Taylor's theorem part II, advice for socially responsible advertisers : do not alienate target consumers! : editorial
Taylor, Charles Raymond - In: International journal of advertising : the review of … 38 (2019) 1, pp. 1-4
Persistent link: https://www.econbiz.de/10012200187
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Over the top, connected, programmatic and addressable television! : what does it all mean? : definitions and a call for research : editorial
Taylor, Charles Raymond - In: International journal of advertising : the review of … 38 (2019) 3, pp. 343-344
Persistent link: https://www.econbiz.de/10012200255
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Editorial: Where has the research on client–agency relationships gone? : the need for a deeper understanding of the future of account management
Taylor, Charles Raymond - In: International journal of advertising : the quarterly … 36 (2017) 3, pp. 393-395
Persistent link: https://www.econbiz.de/10011707379
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Editorial: the new era of electronic word of mouth (eWOM) : "be more chill" overrules the critics
Taylor, Charles Raymond - In: International journal of advertising : the quarterly … 37 (2018) 6, pp. 849-851
Persistent link: https://www.econbiz.de/10012492602
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Minimalism and advertising : a call for research
Taylor, Charles Raymond - In: International journal of advertising : the review of … 43 (2024) 2, pp. 231-233
Persistent link: https://www.econbiz.de/10014550807
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Ad skipping, the "ad free internet" and privacy : a call for research
Taylor, Charles Raymond - In: International journal of advertising : the review of … 43 (2024) 3, pp. 403-404
Persistent link: https://www.econbiz.de/10014550974
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New thoughts on advertising's impact on consumer prices : editorial
Taylor, Charles Raymond - In: International journal of advertising : the review of … 42 (2023) 2, pp. 261-262
Persistent link: https://www.econbiz.de/10014234021
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Editorial: hitting the mark with active agers : a call for more research on older consumers
Taylor, Charles Raymond - In: International journal of advertising : the review of … 41 (2022) 7, pp. 1179-1180
Persistent link: https://www.econbiz.de/10013417458