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Global consumer culture positi...
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Advertising
89
Werbung
80
Consumer behaviour
52
Konsumentenverhalten
50
Advertising effects
49
Werbewirkung
49
USA
46
United States
43
Internationales Marketing
30
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29
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25
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25
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20
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13
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11
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10
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Social web
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Kulturelle Identität
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Language
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English
302
Undetermined
106
German
5
Spanish
2
Author
All
Okazaki, Shintaro
124
Taylor, Charles Raymond
116
Mueller, Barbara
83
Taylor, Charles R.
79
Taylor, Charles Robert
38
Diehl, Sandra
27
Terlutter, Ralf
19
Hirose, Morikazu
13
Ko, Eunju
11
Zou, Shaoming
10
Wolter, Stefan C.
9
Lee, Doo-Hee
8
Campo, Sara
7
Li, Hairong
7
Müller, Barbara
7
Navarro, Angeles
7
Sarstedt, Marko
7
Schweri, Juerg
7
Capella, Michael L.
6
Schwaiger, Manfred
6
TAYLOR, CHARLES R.
6
Kim, Juran
5
Kim, Kyung Hoon
5
Koinig, Isabell
5
Osland, Gregory E.
5
Pelsmacker, Patrick de
5
Dahl, Stephan
4
Eagle, Lynne C.
4
Ford, John B.
4
Franke, George R.
4
Henseler, Jörg
4
Mueller, Sophia
4
Plangger, Kirk
4
Raithel, Sascha
4
Ringle, Christian M.
4
Sarkees, Matthew E.
4
Schlittgen, Rainer
4
Bowen, C. Luke
3
Choi, Yung Kyun
3
Costello, John P.
3
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Institut für Strategie und Unternehmensökonomik (ISU), Wirtschaftswissenschaftliche Fakutät
3
CESifo
1
European Advertising Academy
1
ICORIA <9, 2010, Madrid>
1
Institute for the Study of Labor (IZA)
1
Published in...
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International journal of advertising : the quarterly review of marketing communications
45
International journal of advertising : the review of marketing communications
27
Journal of advertising research
21
International Marketing Review
16
Journal of advertising : official publication of the American Academy of Advertising
16
Journal of business research : JBR
16
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
11
International marketing review
8
Psychology & marketing
8
Journal of international marketing
7
Advances in international marketing
6
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
Conference Board report
5
European Journal of Marketing
5
Journal of consumer affairs : official publication of the American Council on Consumer Interests
5
SpringerLink / Bücher
5
American journal of agricultural economics
4
Breaking new ground in theory and practice
4
Cross-cultural buyer behavior
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
Journal of advertising
4
Journal of current issues and research in advertising
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Measurement and research methods in international marketing
4
The SAGE handbook of marketing ethics
4
Advances in international marketing : a research annual
3
Cutting edge international research
3
Economics of Education Working Paper Series
3
Handbook of research on international advertising
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International advertising and communication : current insights and empirical findings
3
Journal of Business Research
3
Journal of Consumer Affairs
3
Journal of electronic commerce research : JECR
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
The service industries journal
3
Tourism management : research, policies, practice
3
Zeitschrift für ArbeitsmarktForschung - Journal for Labour Market Research
3
Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
2
Advertising theory
2
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Source
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ECONIS (ZBW)
265
OLC EcoSci
84
Other ZBW resources
27
RePEc
23
USB Cologne (EcoSocSci)
13
EconStor
3
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41
Getting sentimental about the need for more research on nostalgia in advertising
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 459-460
Persistent link: https://www.econbiz.de/10014295167
Saved in:
42
Digging deeper on diversity and inclusion in Advertising research : a call to action
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 639-640
Persistent link: https://www.econbiz.de/10014296395
Saved in:
43
Non-fungible tokens (NFTs) as promotional devices : research needs and future projections
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 799-800
Persistent link: https://www.econbiz.de/10014296419
Saved in:
44
Thoughts on cross-cultural advertising research in 2023 : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 969-971
Persistent link: https://www.econbiz.de/10014321544
Saved in:
45
Sonic branding as a promotional tool : a concept whose time has come and a call for research
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
42
(
2023
)
8
,
pp. 1239-1241
Persistent link: https://www.econbiz.de/10014450189
Saved in:
46
Future needs in gender and LGBT advertising portrayals : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 971-973
Persistent link: https://www.econbiz.de/10013362119
Saved in:
47
Understanding podcast advertising : the need for more research : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
43
(
2024
)
6
,
pp. 931-932
Persistent link: https://www.econbiz.de/10015050099
Saved in:
48
Marketing in Asia Pacific and beyond
Taylor, Charles Raymond
(
contributor
)
-
1996
Persistent link: https://www.econbiz.de/10000603026
Saved in:
49
The effect of cigarette advertising bans on consumption : a meta-analysis
Capella, Michael L.
;
Taylor, Charles Raymond
;
Webster, …
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 7-18
Persistent link: https://www.econbiz.de/10003732268
Saved in:
50
Special issue: New media: mobile advertising and marketing
Taylor, Charles Raymond
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003757301
Saved in:
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