Thoughts on cross-cultural advertising research in 2023 : editorial
Year of publication: |
2023
|
---|---|
Authors: | Taylor, Charles Raymond |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 42.2023, 6, p. 969-971
|
Subject: | Werbung | Advertising | Internationales Marketing | International marketing | Kulturelle Identität | Cultural identity | Werbewirkung | Advertising effects | Bibliometrie | Bibliometrics |
-
Choi, Chang-Won, (2022)
-
Ford, John B., (2023)
-
Cross-Cultural Advertising Research : What Do We Know About the Influence of Culture on Advertising?
Dahl, Stephan, (2005)
- More ...
-
Marketing in Asia Pacific and beyond
Taylor, Charles Raymond, (1996)
-
The effect of cigarette advertising bans on consumption : a meta-analysis
Capella, Michael L., (2008)
-
Special issue: New media: mobile advertising and marketing
Taylor, Charles Raymond, (2008)
- More ...