Narrow search
Showing 1 - 10 of 394,082
Cover Image
Cultural values in financial services advertising : a cross-cultural study of magazine ads in the USA and Korea
Song, Young-A.; Ahn, Hongmin; Sung, Yongjun - In: The journal of services marketing 28 (2014) 5, pp. 349-360
Persistent link: https://www.econbiz.de/10010419915
Cover Image
Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won - In: Journal of global scholars of marketing science : … 32 (2022) 2, pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
Cover Image
Foreign women in Japanese television advertising : content analyses of a cultural convergence paradigm
Martin, Drew - In: European journal of marketing : EJM 46 (2012) 1/2, pp. 157-176
Persistent link: https://www.econbiz.de/10009514313
Cover Image
Consumer response to advertising endorsers' sexual information : Western individualism vs. Eastern Confucian conservatism
Choi, Hojoon; Kim, Jooyoung; Kim, Bong-chul - In: Journal of promotion management : JPM 24 (2018) 4, pp. 459-483
Persistent link: https://www.econbiz.de/10011979100
Cover Image
Visual references in the description of print advertisements : a four-country cross-cultural analysis
Gliniecka, Martyna - In: Journal of international consumer marketing 34 (2022) 2, pp. 201-213
Persistent link: https://www.econbiz.de/10013167321
Cover Image
An empirical comparison of online advertising in four countries ; cultural characteristics and creative strategies
Jin, Chang-hyun - In: Journal of targeting, measurement and analysis for marketing 18 (2010) 3/4, pp. 253-261
Persistent link: https://www.econbiz.de/10008840795
Cover Image
The persuasiveness of cultural value appeals in international advertising
Sanderse, Wouter; Hendriks, Berna; Brandt, Corine van den - In: Kooperation und Effizienz in der …, (pp. 233-244). 2008
Persistent link: https://www.econbiz.de/10003700691
Cover Image
The persuasiveness of cultural value appeals in international advertising
Sanderse, Wouter; Hendriks, Berna; Brandt, Corine van den - In: Kooperation und Effizienz in der …, (pp. 233-244). 2006
Persistent link: https://www.econbiz.de/10003323063
Cover Image
The role of national culture in advertising's sensitivity to business cycles : an investigation across all continents
Deleersnyder, Barbara; Dekimpe, Marnik G.; Steenkamp, … - 2007
Persistent link: https://www.econbiz.de/10003651669