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Brand management
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Raggio, Randle D.
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Ekman, Peter
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Harvard-Business-Manager : das Wissen der Besten
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ECONIS (ZBW)
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Chasing brand value : fully leveraging brand equity to maximise brand value
Raggio, Randle D.
;
Leone, Robert P.
- In:
The journal of brand management : an international journal
16
(
2008/09
)
4
,
pp. 248-263
Persistent link: https://www.econbiz.de/10003811721
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Müssen wir uns beim Steuerzahler bedanken?
Raggio, Randle D.
- In:
Harvard-Business-Manager : das Wissen der Besten
31
(
2009
)
7
,
pp. 82-87
Persistent link: https://www.econbiz.de/10003853990
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3
Müssen wir uns beim Steuerzahler bedanken?
McCullough, Michael
- In:
Harvard-Business-Manager : das Wissen der Besten
31
(
2009
)
7
,
pp. 88
Persistent link: https://www.econbiz.de/10003853994
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4
Müssen wir uns beim Steuerzahler bedanken?
Parker, Alan
- In:
Harvard-Business-Manager : das Wissen der Besten
31
(
2009
)
7
,
pp. 89
Persistent link: https://www.econbiz.de/10003854001
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5
Müssen wir uns beim Steuerzahler bedanken?
Pollard, C. William
- In:
Harvard-Business-Manager : das Wissen der Besten
31
(
2009
)
7
,
pp. 90
Persistent link: https://www.econbiz.de/10003854003
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6
Müssen wir uns beim Steuerzahler bedanken?
Roemmele, Andrea
- In:
Harvard-Business-Manager : das Wissen der Besten
31
(
2009
)
7
,
pp. 91
Persistent link: https://www.econbiz.de/10003854005
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7
Drivers of brand value, estimation of brand value in practice and use of brand valuation : introduction to the special issue
Raggio, Randle D.
;
Leone, Robert P.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10003899309
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8
Postscript : preserving (and growing) brand value in a downturn
Raggio, Randle D.
;
Leone, Robert P.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
1
,
pp. 84-89
Persistent link: https://www.econbiz.de/10003899386
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9
Special issue: Brand valuation
Raggio, Randle D.
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003899390
Saved in:
10
The theoretical separation of brand equity and brand value: managerial implications for strategic planning
Raggio, Randle D.
;
Leone, Robert P.
- In:
The journal of brand management : an international journal
14
(
2006/07
)
5
,
pp. 380-395
Persistent link: https://www.econbiz.de/10003476060
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