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Effects of celebrity media exp...
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1
Effectiveness of films, sport, celebrity or mascot to content in the
advertising
: a dilemma for global brands
Srivastava, R. K.
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 716-739
Persistent link: https://www.econbiz.de/10012549626
Saved in:
2
Consumers' identification and beyond : attraction, reverence, and escapism in the evaluation of films
Addis, Michela
;
Holbrook, Morris B.
- In:
Psychology & marketing
27
(
2010
)
9
,
pp. 821-845
Persistent link: https://www.econbiz.de/10008652689
Saved in:
3
The power of stars in creative industries : do stars drive the success of movies?
Elberse, Anita
-
2005
Persistent link: https://www.econbiz.de/10003369750
Saved in:
4
The last picture show? : timing and order of movie distribution channels
Hennig-Thurau, Thorsten
;
Henning, Victor
;
Sattler, Henrik
; …
- In:
Journal of marketing
71
(
2007
)
4
,
pp. 63-83
Persistent link: https://www.econbiz.de/10003564871
Saved in:
5
The relationship between product placement and the performance of movies : can brand promotion in films help or hurt moviegoers' experience?
Song, Reo
;
Meyer, Jeffrey
;
Ha, Kyoungnam
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 322-338
Persistent link: https://www.econbiz.de/10011397785
Saved in:
6
Product differentiation at the movies : Hollywood, 1946 to 1965
Sedgwick, John
- In:
The journal of economic history
62
(
2002
)
3
,
pp. 676-705
Persistent link: https://www.econbiz.de/10001705970
Saved in:
7
Information, blockbusters, and stars : a study of the film industry
Ravid, Simon Abraham
- In:
The journal of business : B
72
(
1999
)
4
,
pp. 463-492
Persistent link: https://www.econbiz.de/10001420897
Saved in:
8
Estimating the efficiency of sequels in the film industry
Orlov, Denis Y.
;
Ozhegov, Evgeniy M.
-
2015
Persistent link: https://www.econbiz.de/10011291453
Saved in:
9
Movies, mass consumers, and critics : economics and politics of a two-sided market
Goff, Brian L.
;
Wilson, Dennis P.
;
Zimmer, David
- In:
Contemporary economic policy : a journal of Western …
35
(
2017
)
2
,
pp. 269-277
Persistent link: https://www.econbiz.de/10011918887
Saved in:
10
Is video streaming hurting box office revenues at U.S. theaters?
Nishijima, Marislei
;
Rodrigues, Mauro
-
2024
Persistent link: https://www.econbiz.de/10015084555
Saved in:
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