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Spectator motives : why do we watch when our favorite team is not playing?

Fink, Janet S.; Parker, Heidi M. - In: Sport marketing quarterly : preferred journal of the … 18 (2009) 4, pp. 210-217

Persistent link: https://www.econbiz.de/10003940620

Loss Aversion, Upset Preference, and Sports Television Viewing Audience Size

Humphreys, Brad R. - 2017

A growing body of research examines the effect of loss aversion (LA) on consumers' decisions to watch or attend sporting events. Much of this research focuses on live game attendance. In contrast to the predictions of uncertainty of outcome hypothesis (UOH), loss-averse consumers prefer watching...

Persistent link: https://www.econbiz.de/10012944280

Armchair fans : modelling audience size for televised football matches

Buraimo, Babatunde; Forrest, David; McHale, Ian; Tena, J. D. - In: European journal of operational research : EJOR 298 (2022) 2, pp. 644-655

Persistent link: https://www.econbiz.de/10013206881

Against the mainstream : field evidence on a positive link between media consumption and the demand for sports among children

Weimar, Daniel; Breuer, Christoph - In: Kyklos : international review for social sciences 75 (2022) 2, pp. 317-336

Persistent link: https://www.econbiz.de/10013190559

Randsportarten erfolgreich vermarkten : Gestaltung von Fernsehformaten mit Prominenten

Huber, Frank (contributor); Kircher, Heike (contributor); … - 2008

Relevanz der Rezipientenforschung im Medien-Sportbereich -- Grundlagen des Medien-Sport-Komplexes -- Analyse der … Literatur zum Medien-Sport-Komplex -- Modell zur Erkl#x00E4;rung der Wirkung von Einflussfaktoren auf Einstellung und Sehabsicht … gegen#x00FC;ber unterschiedlichen Medien Sport-Formaten -- Empirische #x00DC;berpr#x00FC;fung des Modells -- Implikationen …