Purpose – In US political reporting, the top story has become the public opinion polls that purport to state the voters’ evaluations of potential candidates, current office holders or the impact of current events. Many politicians, in turn, often develop their campaign positions in response...

Purpose – To show how marketing is accused of having all sorts of powers to control consumers and segmentation itself is often accused of abusing consumers, and yet there are many times when marketing people who should know better unethically abuse consumer targets’ naïve willingness to...

Purpose – To discuss the time when an overuse of a marketing perspective for a product is detrimental to the best interests of society. In this case, using marketing to drive journalistic decision results in a poorly informed electorate in which a comedy program of admitted fake news provides...

Purpose – To delineate confusions and uncertainties of the issues surrounding those criticisms. Critics assert that all marketing of medical products is abusive, while actual impacts are disputed. Design/methodology/approach – Pulling from past commentaries on pharmaceutical marketing and...

Purpose – In all mass media advertising, the increasing advertising to editorial ratio is causing audience inattention and consumer complaints. The usual solutions are more creative advertising or better hiding of the messages within the editorial content. This discussion aims to describe the...

Purpose – The purpose of this article is to examine US cinema audiences' reactions to advertising. Cinema advertising and other failures of customer relations management by movie exhibitors explains how consumers are discouraged from going to a cinema to see newly released movies. To avoid...

Purpose – The purpose of this paper is to note the advertising business overspending on advertising messages that is often done with minimal consideration to the impact or effects of many consumer exposures. Design/methodology/approach – The paper notes textbooks statement of advertising...

Purpose – The article's purpose is to note the misuse of the planning tool of segmentation for a priori improper judgments of individual customers when sales staff in stores treat men and women who walk in the door based on their demographic group membership instead of as people....

Purpose – The purpose of this paper is to point out the distinction between needs which marketing aims to satisfy, and the consumers' true needs for their own health and safety. While marketing professionals might cite consumer satisfaction as serving consumers, they are mistaking marketing...

Purpose – This paper aims to note the imitation of apparently successful advertising as a replacement for thought by too many advertisers, misapplying the tactics of what seem to be past successes by other companies to current situations, sometimes not even attempting to find insight relevant...