Mistaking demographic segments for people: another source of customer abuse
Year of publication: |
2007
|
---|---|
Authors: | Rotfeld, Herbert Jack |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 24.2007, 6, p. 332-333
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Retailing | Market segmentation | Personal selling | Prejudice |
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