Purpose – The purpose of this paper is to recognize how common practices of selling textbooks to university educators provide the tools for the faculty to minimize their teaching efforts. When coupled with higher education practices that see students as customers, such as university...

Purpose – This paper aims to assert how common yet unfounded claims to persuasion power are not in the best interest of marketing professionals. News reports of any pervasive marketing activity include a direct assertion, or at least an implicit presumption, that business managers do it...

Comments on the frequent inappropriateness of marketing education. Also addresses some of the inappropriate methods of marketing schools. Considers that certain schools that are unable to attract top students are tempted to misplace marketing by focusing the attention on a school’s...

Discusses issues around marketing and the debate on legality of drugs. Notes that, while there has been a consideration of ways in which drug restrictions could be loosened, there is an underlying fear of the effects of marketing of such products. Looks also at issues surrounding the marketing...

Purpose – The purpose of this paper is to explain that theories provide an important tool for practitioners in guiding decisions by explaining and predicting consumer decision making when new specific research data might be unavailable. This is true despite the problems caused by some academic...

Purpose – This paper seeks to discuss the conceptual problems of family brands, and how conflict of images can work to the detriment of the entire line. Design/methodology/approach – Case examples are presented of a few brands that keep different “levels” of product quality apart by...

Purpose – This paper aims to discuss the problems faced by US consumers as insurance companies use brand names as a heuristic tool to identify medical profligacy, penalizing consumers with higher co‐payments or even refusing funding support for new and necessary medications....