The marketing myths and consumers' fear of marketing
Year of publication: |
2009
|
---|---|
Authors: | Rotfeld, Herbert Jack |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 26.2009, 5, p. 309-310
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Advertising | Marketing | Product positioning |
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