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Editorial: Special issue on social marketing

Wymer, Walter - In: International journal of nonprofit and voluntary sector … 13 (2008) 3, pp. 191

Persistent link: https://www.econbiz.de/10003832736

Rethinking the boundaries of social marketing : activism or advertising?

Wymer, Walter - In: Journal of business research : JBR 63 (2010) 2, pp. 99-103

Persistent link: https://www.econbiz.de/10003954603

Implications of sexual dimorphism on volunteer recruitment and retention

Wymer, Walter - In: The Routledge companion to nonprofit marketing, (pp. 373-385). 2008

Persistent link: https://www.econbiz.de/10003592662

Gender differences in social support in the decision to volunteer

Wymer, Walter - In: International review on public and non-profit marketing 9 (2012) 1, pp. 19-26

Persistent link: https://www.econbiz.de/10009535063

Deconstructing the brand nomological network

Wymer, Walter - In: International review on public and non-profit marketing 10 (2013) 1, pp. 1-12

Persistent link: https://www.econbiz.de/10009728492

The influence of marketing scholarship’s legacy on nonprofit marketing

Wymer, Walter - In: International Journal of Financial Studies : open … 1 (2013) 3, pp. 102-118

This inquiry contributes to the literature on the development of “nonprofit marketing thought” by describing how the field’s early period established a legacy effect on nonprofit marketing scholarship to the present day. This qualitative work uses a wide variety of sources from a...

Persistent link: https://www.econbiz.de/10010197480

Case study: which theory is more effective for predicting hotel guest participation in towel and linen reuse programs, social influence theory or attribution theory?

Wymer, Walter - In: Social marketing and behaviour change : models, theory …, (pp. 268-275). 2014

Persistent link: https://www.econbiz.de/10010477243

Addressing complex social problems with a multi-environmental stakeholder coalition

Wymer, Walter - In: International review on public and non-profit marketing 18 (2021) 3, pp. 403-418

Persistent link: https://www.econbiz.de/10012617329

Editorial: Special issue on social marketing

Wymer, Walter - In: International journal of nonprofit and voluntary sector … 13 (2008) 3, pp. 191

Persistent link: https://www.econbiz.de/10009882285

Gender differences in social support in the decision to volunteer

Wymer, Walter - In: International review on public and non-profit marketing 9 (2012) 1, pp. 19-26

Persistent link: https://www.econbiz.de/10010004807

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