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Marketing high-tech products in emerging markets : the differential impacts of country image and country-of-origin's image
Souiden, Nizar; Pons, Frank; Mayrand, Marie-Eve - In: The journal of product & brand management 20 (2011) 5, pp. 356-367
Persistent link: https://www.econbiz.de/10009313983
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Perceived brand globalness in emerging markets and the moderating role of consumer ethnocentrism
Akram, Aneela; Merunka, Dwight; Akram, Muhammad Shakaib - In: International journal of emerging markets 6 (2011) 4, pp. 291-303
Persistent link: https://www.econbiz.de/10009424973
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Der Herkunftslandeffekt : Eine kritische Würdigung des State of the Art
Mai, Robert - In: Journal für Betriebswirtschaft : management review … 61 (2011) 2/3, pp. 91-121
Persistent link: https://www.econbiz.de/10009425742
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The relationship between consumer ethnocentrism, cosmopolitanism and product country image among younger generation consumers : the moderating role of country development status
Jin, Zhongqi; Lynch, Richard L.; Attia, Samaa; … - In: International business review : the official journal of … 24 (2015) 3, pp. 380-393
Persistent link: https://www.econbiz.de/10011279699
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Understanding consumer animosity in the politicized global market : from the perspective of young transnational consumers
Yang, Qinghua; Snell, Katy; Tsai, Wanhsiu Sunny - In: Journal of international consumer marketing 27 (2015) 3, pp. 220-236
Persistent link: https://www.econbiz.de/10011306310
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Brand-country image (BCI) fit : a new metric to evaluate international branding strategies
Bruno, Pascal; Klein, Kristina; Sattler, Henrik; … - In: Essays on the effects of brand names and prices on …. 2012
Persistent link: https://www.econbiz.de/10009659921
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Consumer ethnocentrism : possibilities for marketing implication improvements
Čutura, Marija - In: Customer-centric marketing strategies : tools for …, (pp. 17-35). 2013
Persistent link: https://www.econbiz.de/10009667663
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The double-edged sword of foreign brand names for companies from emerging countries
Melnyk, Valentyna; Klein, Kristina; Völckner, Franziska - In: Journal of marketing 76 (2012) 6, pp. 21-37
Persistent link: https://www.econbiz.de/10009670268
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The mediation of trust in country-of-origin effects across countries
Jiménez, Nadia; San Martin, Sonia - In: Cross cultural management : an international journal 21 (2014) 2, pp. 150-171
Persistent link: https://www.econbiz.de/10010378650
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Do international retailers benefit from being global in emerging countries? : a multilevel study in China
Swoboda, Bernhard; Pennemann, Karin - In: Marketing : ZFP ; journal of research and management 36 (2014) 2, pp. 141-150
Persistent link: https://www.econbiz.de/10010385216