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Export competitiveness patterns in Indian industries
Fetscherin, Marc; Pillania, Rajesh K. - In: Competitiveness review : an international business … 22 (2012) 3, pp. 188-206
Persistent link: https://www.econbiz.de/10009570850
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The internationalisation of China's geely automobile : the role and importance of international investments and competitiveness
Fetscherin, Marc - In: Fallstudien zum Internationalen Management : Grundlagen …, (pp. 307-325). 2011
Persistent link: https://www.econbiz.de/10009304630
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What type of relationship do we have with loved brands?
Fetscherin, Marc - In: The journal of consumer marketing 31 (2014) 6/7, pp. 430-440
Persistent link: https://www.econbiz.de/10010459817
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Present state and emerging scenarios of digital rights management systems
Fetscherin, Marc (contributor) - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002527528
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Movie piracy on peer-to-peer networks
Fetscherin, Marc - 2003
Persistent link: https://www.econbiz.de/10002547905
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The CEO branding mix
Fetscherin, Marc - In: Journal of business strategy 36 (2015) 6, pp. 22-28
Persistent link: https://www.econbiz.de/10011594972
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The five types of brand hate : how they affect consumer behavior
Fetscherin, Marc - In: Journal of business research : JBR 101 (2019), pp. 116-127
Persistent link: https://www.econbiz.de/10012103220
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Importance of cultural and risk aspects in music piracy : a cross-national comparison among university students
Fetscherin, Marc - In: Journal of electronic commerce research : JECR 10 (2009) 1, pp. 42-55
Persistent link: https://www.econbiz.de/10009889430
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Export competitiveness patterns in Indian industries
Fetscherin, Marc; Pillania, Rajesh K. - In: Competitiveness review : an international business … 22 (2012) 3, pp. 188-206
Persistent link: https://www.econbiz.de/10010005358
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Implications of digital rights management on the demand for digital content
Fetscherin, Marc - 2006
Persistent link: https://www.econbiz.de/10008976847