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30 Years of foreign direct investment to China: An interdisciplinary literature review

Fetscherin, Marc; Voss, Hinrich; Gugler, Philippe - In: International Business Review 19 (2010) 3, pp. 235-246

The purpose of this paper is to examine how scholarly research on foreign direct investment (FDI) to the People's Republic of China has evolved and been shaped using bibliometrics analysis of 422 journal articles published in 151 journals between 1979 and 2008 on that topic. The literature is...

Persistent link: https://www.econbiz.de/10009217135

Corporate Social Responsibility in Emerging Markets

Li, Shaomin; Fetscherin, Marc; Alon, Ilan; Lattemann, … - In: Management international review : mir ; journal of … 50 (2010) 5, pp. 635-655

Persistent link: https://www.econbiz.de/10008640573

The Main Determinants of Bollywood Movie Box Office Sales

Fetscherin, Marc - In: Journal of global marketing 23 (2010) 5, pp. 461-477

Persistent link: https://www.econbiz.de/10008722822

30 Years of foreign direct investment to China: An interdisciplinary literature review

Fetscherin, Marc; Voss, Hinrich; Gugler, Philippe - In: International business review : the official journal of … 19 (2010) 3, pp. 235-247

Persistent link: https://www.econbiz.de/10008409545

The determinants and measurement of a country brand: the country brand strength index

Fetscherin, Marc - In: International marketing review 27 (2010) 4, pp. 466-480

Persistent link: https://www.econbiz.de/10008435061

Corporate branding: an interdisciplinary literature review

Fetscherin, Marc; Usunier, Jean-Claude - In: European journal of marketing : EJM 46 (2012) 5, pp. 733-754

Persistent link: https://www.econbiz.de/10009974232

An integrated framework for export competitiveness : evidence from the global alcoholic beverages industry

Alon, Ilan; Fetscherin, Marc; Johnson, James P. - In: European journal of international management : EJIM 5 (2011) 2, pp. 99-121

Persistent link: https://www.econbiz.de/10009883146

Geely motors : a Chinese automaker enters international markets

Alon, Ilan; Fetscherin, Marc; Sardy, Marc - In: International journal of Chinese culture and management … 1 (2007/08) 4, pp. 489-498

Persistent link: https://www.econbiz.de/10009888665

Chinese brands : the build or buy considerations

Fetscherin, Marc; Sardy, Marc - In: International journal of Chinese culture and management … 1 (2007/08) 4, pp. 418-438

Persistent link: https://www.econbiz.de/10009888669

The state of research on multinationals and emerging markets

Pillania, Rajesh K.; Fetscherin, Marc - In: Multinational business review 17 (2009) 2, pp. 1-11

Persistent link: https://www.econbiz.de/10009889611