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The effect of teams on customer knowledge processing, esprit de corps and account performance in international key account management
Salojärvi, Hanna; Saarenketo, Sami - In: European journal of marketing : EJM 47 (2013) 5/6, pp. 987-1005
Persistent link: https://www.econbiz.de/10009763930
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Der strategische Key Account Plan : das Key Account Management Werkzeug! : Kundenanalyse + Wettbewerbsanalyse = Account Strategie
Sieck, Hartmut - 2016 - 5. Auflage
Persistent link: https://www.econbiz.de/10011407596
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The strategic key account plan : the key account management tool! : customer analysis + business analysis = account strategy
Sieck, Hartmut - 2016 - Third edition
Persistent link: https://www.econbiz.de/10011418329
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Learning about customers : managing B2B alliances between small technology startups and industry leaders
Perez, Lourdes; Whitelock, Jeryl; Florin, Juan M. - In: European journal of marketing : EJM 47 (2013) 3/4, pp. 431-462
Persistent link: https://www.econbiz.de/10009733025
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Firmenkundengeschäft im Wandel : drei kundenspezifische Trends für den künftigen Erfolg
Walter, Georg F. - In: Trends im Firmenkundengeschäft in Kreditinstituten, (pp. 75-88). 2014
Persistent link: https://www.econbiz.de/10010430726
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The economics of buyer uncertainty : advance selling vs. probabilistic selling
Fay, Scott; Xie, Jinhong - In: Marketing science : the marketing journal of the … 29 (2010) 6, pp. 1040-1057
Persistent link: https://www.econbiz.de/10008821803
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Profitability of fixed customers : a case of a Japanese department store
Suzuki, Kenichi; Kikyo, Misa; Kodama, Maiko; Toyosaki, … - In: Fixed revenue accounting : a new management accounting …, (pp. 3-18). 2019
Persistent link: https://www.econbiz.de/10011966583
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Measuring and managing customer profit stability : a Japanese hotel chain case study
Komura, Ayuko; Suzuki, Kenichi - In: Fixed revenue accounting : a new management accounting …, (pp. 53-65). 2019
Persistent link: https://www.econbiz.de/10011966610
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Variance analysis in fixed revenue accounting
Matsuoka, Kohsuke - In: Fixed revenue accounting : a new management accounting …, (pp. 69-84). 2019
Persistent link: https://www.econbiz.de/10011966613
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Bathtub model variance analysis at a Japanese hotel chain
Matsuoka, Kohsuke - In: Fixed revenue accounting : a new management accounting …, (pp. 85-98). 2019
Persistent link: https://www.econbiz.de/10011966614