The paper makes uses of cognitive mappings developed from personal interviews with a number of European airline executives to examine the differences in managerial attitudes of low-cost and transitional carriers. In particular it explores the extent to which there is a convergence of views...

After decades of standstill in both strategic and competitive practices within industry borders, the airport business has recently shown proof of new proactive, marketing-driven approaches towards the market. The role of airports has been evolving, from a mono-modal to a multimodal hub approach,...

In today's hypercompetitive environment, new sources of product and process innovation are continually being sought to reinforce companies’ competitive advantages. In the recent past, the digital revolution inspired new managerial applications to strengthen positions within market arenas....

Purpose: The purpose of this paper is to empirically test the effects of regulatory focus (RF) orientation (promotion/prevention) on decisions to purchase green products. The two experimental studies conducted aimed to test whether individuals in a prevention (promotion) state were more (or...

Purpose: The purpose of the paper is to investigate the role individual fantastical thinking (FT) plays in increasing the returns of value co-production by using technology-based services (TBSs). Design/methodology/approach: This research combines 3 laboratory experimental studies with a...