Purpose – The aim of the article is to present the importance of travel agencies in stimulation of tourism demand of consumers who are over 50 years old. The additional purpose is the analysis of marketing activity of selected travel agencies, their products for seniors and good...

Purpose – The purpose of this paper is to research the travel agencies’ communication with market segments. Communication with market segments takes into account marketing communication means as well as the implementation of different business orientations. Design – Special emphasis is...