What kind of marketing distribution mix can maximize revenues : the wholesaler travel agencies' perspective?
Leo Huang; Kaung-Hwa Chen; Ying-Wei Wu
| Year of publication: |
2009
|
|---|---|
| Authors: | Huang, Leo ; Chen, Kaung-hwa ; Wu, Ying-wei |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 30.2009, 5, p. 733-739
|
| Subject: | Marketingmanagement | Marketing management | Vertriebsweg | Distribution channel | AHP-Verfahren | AHP approach | Reisevermittler | Travel agency | Taiwan |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003873907