Analytics services provided by marketplace platforms are becoming an increasingly important tool for sellers to gain market insights. In this paper, we characterize the role of analytics services as improving sellers' knowledge about the preference variation of the consumer market on a platform,...

Recently, the disruptive impact of blockchain technology on the digital advertising industry has caught widespread attention. However, advertisers are uncertain of whether to adopt the blockchain, and it is unclear how publishers would allocate their spots facing this new technology. Although...

Search advertising marketplace is highly competitive in nature. As such, advertisers have to consider their competitors' responses when making advertising decisions, which concern both bid determination in individual keyword auction instances, and budget allocation over time at the aggregate...

As a new software licensing model, software-as-a-service (SaaS) is gaining tremendous popularity across the globe. In this study, we investigate the competition between a new entrant and an incumbent in a SaaS market, and derive the optimal market entry strategy for the new entrant. One...

Creators have long been striving to secure royalties for their works, but with little success. Recently, non-fungible token (NFT) has aroused great public attention for its ability to address this long-standing challenge. Specifically, with the underlying blockchain technology, NFT enables...