Dynamic Budget Allocation in Competitive Search Advertising
Year of publication: |
2017
|
---|---|
Authors: | Yang, Yanwu |
Other Persons: | Yang, Yinghui (Catherine) (contributor) ; Liu, Dengpan (contributor) ; Zeng, Daniel Dajun (contributor) |
Publisher: |
[2017]: [S.l.] : SSRN |
Subject: | Öffentlicher Haushalt | Public budget | Werbung | Advertising | Suchtheorie | Search theory | Suchmaschine | Search engine | Online-Marketing | Internet marketing | Allokation | Allocation |
Extent: | 1 Online-Ressource (32 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments June 1, 2016 erstellt |
Other identifiers: | 10.2139/ssrn.2912054 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Optimal budget allocation across search advertising markets
Yang, Yanwu, (2015)
-
TV channel search and commercial breaks
Yao, Song, (2017)
-
Online advertising as passive search
Ursu, Raluca, (2021)
- More ...
-
Keyword Optimization in Sponsored Search Advertising : A Multi-Level Computational Framework
Yang, Yanwu, (2019)
-
Yang, Yanwu, (2020)
-
The Branding Effect of Sponsored Search Advertising : Value-per-Click vs. Value-per-Impression
Yang, Yanwu, (2018)
- More ...