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Impact of age on brand choice
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Consumer behaviour
17
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17
Brand
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Markenartikel
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Brand image
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Laurent, Gilles
55
Lambert-Pandraud, Raphaëlle
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LAURENT, Gilles
6
Czellar, Sandor
5
Rungie, Cam
5
Chandon, Jean-Louis
4
Chandon, Pierre
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Dubois, Bernard
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Lambert-Pandraud, Raphae͏̈lle
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Pras, Bernard
4
Vanhuele, Marc
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Wansink, Brian
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Gutchess, Angela
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Lilien, Gary L.
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Valette-Florence, Pierre
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Bayle-Tourtoulou, Anne-Sophie
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Cole, Catherine
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Drolet, Aimee
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Drèze, Xavier
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Ebert, Jane
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Kapferer, Jean-Noe͏̈l
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Kapferer, Jean-Noël
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Mullet, Etienne
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Roussel, Françoise
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Roy, Tirthankar
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DALL'OLMO RILEY, Francesca
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DREZE, Xavier
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DUBOIS, Bernard
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Dall'Olmo Riley, Francesca
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Drze, Xavier
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Fung, Helene
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HEC Paris (École des Hautes Études Commerciales)
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Revue française de gestion : hommes et techniques
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The aging consumer : perspectives from psychology and marketing
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ECONIS (ZBW)
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RePEc
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OLC EcoSci
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USB Cologne (EcoSocSci)
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Susan Douglas: the “founding mother” of the European Marketing Academy
Laurent, Gilles
- In:
International Marketing Review
32
(
2015
)
2
Persistent link: https://www.econbiz.de/10014828117
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