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Methodological approaches to cross-cultural/national research in advertising : a review of scholarship published between 1995 and 2022

Ford, John B.; West, Douglas C.; Koorank Beheshti, … - In: Journal of business research : JBR 167 (2023), pp. 1-9

Persistent link: https://www.econbiz.de/10014383081

An eye-tracking study on how the popularity and gender of the endorsers affected the audience’s attention on the advertisement

Zahmati, Majid; Azimzadeh, Seyed Morteza; Sotoodeh, … - In: Electronic commerce research 23 (2023) 3, pp. 1665-1676

Persistent link: https://www.econbiz.de/10014383109

The processing of native advertising compared to banner advertising : an eye-tracking experiment

De Keyzer, Freya; Dens, Nathalie; Pelsmacker, Patrick de - In: Electronic commerce research 23 (2023) 3, pp. 1921-1940

Persistent link: https://www.econbiz.de/10014383138

How firm communication affects the impact of layoff announcements on brand strength over time

Stäbler, Samuel; Himme, Alexander; Edeling, Alexander; … - In: International journal of research in marketing : IJRM ; … 40 (2023) 3, pp. 700-723

Persistent link: https://www.econbiz.de/10014383235

Adverse inclusion of asymmetric advertisers in position auctions

Xu, Zibin; Zhu, Yi; Dutta, Shantanu - In: International journal of research in marketing : IJRM ; … 40 (2023) 3, pp. 724-740

Persistent link: https://www.econbiz.de/10014383236

Investigating the nexus between the types of advertising messages and customer engagement : do customer involvement and generations matter?

Msallati, Amani - In: Journal of innovations in digital marketing 2 (2021) 1, pp. 1-18

Persistent link: https://www.econbiz.de/10014383254

The effects of sin taxes and advertising restrictions in a dynamic equilibrium

Abi-Rafeh, Rossi; Dubois, Pierre; Griffith, Rachel; … - 2023

Persistent link: https://www.econbiz.de/10014383410

An inventory model for two-parameter Weibull distributed ameliorating and deteriorating items with stock and advertisement frequency dependent demand under trade credit and preserv...

Hatibaruah, Ajoy; Saha, Sumit - In: Opsearch : journal of the Operational Research Society … 60 (2023) 2, pp. 951-1002

Persistent link: https://www.econbiz.de/10014383662

Badvertising : polluting our minds and fuelling climate chaos

Simms, Andrew; Murray, Leo - 2023

"Advertising is selling us a dream, a lifestyle. It promises us fulfilment and tells us where to buy it - from international flights to a vast array of goods we consume like there is no tomorrow. The truth is, if advertising succeeds in keeping us on our current trajectory, there may not be a...

Persistent link: https://www.econbiz.de/10014383852

Consumer privacy choices and (un)targeted advertising along the purchase journey

Choi, W. Jason; Jerath, Kinshuk; Sárváry, Miklós - In: Journal of marketing research 60 (2023) 5, pp. 889-907

Persistent link: https://www.econbiz.de/10014384290

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