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Price discrimination in the information age : prices, poaching, and privacy with personalized targeted discounts
Anderson, Simon P.; Baik, Alicia; Larson, Nathan - In: The review of economic studies : RES 90 (2023) 5, pp. 2085-2115
Persistent link: https://www.econbiz.de/10014392007
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Advertising as a reminder : evidence from the Dutch State Lottery
He, Chen; Klein, Tobias J. - In: Marketing science 42 (2023) 5, pp. 892-909
Persistent link: https://www.econbiz.de/10014393383
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Optimizing user engagement through adaptive ad sequencing
Rafieian, Omid - In: Marketing science 42 (2023) 5, pp. 910-933
Persistent link: https://www.econbiz.de/10014393384
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The paradox in happiness sales : how can happiness primes backfire?
Kim, Aekyoung - In: Journal of business research : JBR 146 (2022), pp. 540-552
Persistent link: https://www.econbiz.de/10013271440
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Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games
Ghosh, Tathagata; Sreejesh, S.; Dwivedi, Yogesh Kumar - In: Journal of business research : JBR 147 (2022), pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
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A narrative approach for overcoming the message credibility problem in green advertising
Kim, Eunjin; Shoenberger, Heather; Kwon, Eunseon; … - In: Journal of business research : JBR 147 (2022), pp. 449-461
Persistent link: https://www.econbiz.de/10013271524
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Advertising benefits from ethical artificial intelligence algorithmic purchase decision pathways
Rodgers, Waymond; Tam Nguyen - In: Journal of business ethics : JBE 178 (2022) 4, pp. 1043-1061
Persistent link: https://www.econbiz.de/10013271675
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How, why, and when disclosure type matters for influencer marketing
Karagür, Zeynep; Becker, Jan-Michael; Klein, Kristina; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 313-335
Persistent link: https://www.econbiz.de/10013271749
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Social media advertising through private messages and public feeds : a congruency effect between communication channels and advertising appeals
Zeng, Fue; Wang, Ruijuan; Li, Stella Yiyan; Qu, Zhe - In: Information & management : the internat. journal of … 59 (2022) 4, pp. 1-16
Persistent link: https://www.econbiz.de/10013271893
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Diversity clauses in job advertisements : organisational reproduction of inequality?
Andreassen, Tone Alm - In: Scandinavian journal of management 37 (2021) 4, pp. 1-8
Persistent link: https://www.econbiz.de/10013272262