Advertising as a reminder : evidence from the Dutch State Lottery
Year of publication: |
2023
|
---|---|
Authors: | He, Chen ; Klein, Tobias J. |
Published in: |
Marketing science. - Baltimore, Md. : INFORMS, ISSN 1526-548X, ZDB-ID 2023536-7. - Vol. 42.2023, 5, p. 892-909
|
Subject: | adoption model | Google Scholar | limited attention | reminder advertising | Niederlande | Netherlands | Glücksspiel | Gambling |
-
Advertising as a reminder : evidence from the Dutch State Lottery
He, Chen, (2018)
-
Advertising as a reminder : evidence from the Dutch state lottery
He, Chen, (2018)
-
Advertising as a Reminder: Evidence from the Dutch State Lottery
He, Chen, (2018)
- More ...
-
Advertising as a Reminder: Evidence from the Dutch State Lottery
He, Chen, (2018)
-
Advertising as a Reminder : Evidence from the Dutch State Lottery
He, Chen, (2020)
-
Advertising as a reminder : evidence from the Dutch State Lottery
He, Chen, (2018)
- More ...