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Chaloupka, Frank J.
93
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60
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55
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53
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52
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48
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48
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48
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44
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44
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38
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37
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37
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36
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34
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31
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30
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30
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30
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30
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29
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29
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28
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28
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28
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28
Meyer, Bruce D.
28
Septianto, Felix
28
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28
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28
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27
Gierl, Heribert
27
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27
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26
Hundhausen, Carl
25
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25
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24
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24
Hu, Teh-wei
24
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24
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210
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199
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185
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58
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25911
Music to the ears : the role of sonic branding in advertising
Kemp, Elyria
;
Cho, Yoon-Na
;
Bui, M̃y
;
Kintzer, Alex
- In:
International journal of advertising : the review of …
43
(
2024
)
6
,
pp. 1039-1059
Persistent link: https://www.econbiz.de/10015050106
Saved in:
25912
Policy convergence and policy diffusion by governmental and non-governmental institutions : an international comparison of eco-labeling systems
Kern, Kristine
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10013387024
Saved in:
25913
Von der Reklame zum Marketing : Geschichte der Wirtschaftswerbung in Deutschland
Reinhardt, Dirk
-
1993
Persistent link: https://www.econbiz.de/10000374500
Saved in:
25914
Kommunikations-Management : Marketing-Kommunikation vom Briefing bis zur Realisation ; [Briefing, Konzepterstellung, Mediaplanung, Realisation, Direktmarketing, Public Relations, n...
Pepels, Werner
-
1994
Persistent link: https://www.econbiz.de/10000374658
Saved in:
25915
Stamm : Leitfaden durch Presse und
Werbung
; Verzeichnis und Beschreibung periodischer Publikationen, Rundfunkanstalten und Werbemöglichkeiten in Deutschland
Essen : Stamm
-
Ausg. 25.1972-76. Ausgabe (2023) ; damit Erscheinen …
Persistent link: https://www.econbiz.de/10000352678
Saved in:
25916
The effects of brand trustworthiness and credibility on location-based advertising : moderating effects of privacy concern and social influence
Le, Hoang T. P. M.
;
Yoo, Weon Sang
;
Park, Jungkun
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 798-823
Persistent link: https://www.econbiz.de/10014551072
Saved in:
25917
World advertising trends
1998
Persistent link: https://www.econbiz.de/10001368000
Saved in:
25918
Examining the beliefs, attitudes, and behavioural responses of Indian millennials towards social media advertisements : a structural equation modelling approach
Arora, Taanika
- In:
International journal of e-business research : IJEBR ; …
19
(
2023
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10015050819
Saved in:
25919
Erfolgsfaktoren der
Werbung
im Produktlebenszyklus : ein Beitrag zur Werbewirkungsforschung
Schürmann, Uwe
-
1993
Persistent link: https://www.econbiz.de/10013428611
Saved in:
25920
Werbung
: Ansichten, Aussichten
Rost, Dankwart
-
1986
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009701299
Saved in:
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