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Sponsorship als Marketinginstrument
Specht, Andreas D. von - 1985
Persistent link: https://www.econbiz.de/10000422162
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A computer vision methodology to predict brand personality from image features
Peng, Yilang; Wen, Taylor Jing; Yang, Jing - In: Journal of advertising 53 (2024) 4, pp. 626-638
Persistent link: https://www.econbiz.de/10015050211
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Werbung
Kluxen, Bodo - 2016
Persistent link: https://www.econbiz.de/10011836538
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Werbung
Kluxen, Bodo - 2014
Persistent link: https://www.econbiz.de/10014006189
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Advertising & corporate social responsibility
2022
Persistent link: https://www.econbiz.de/10013207284
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Digital transformation and advertising
2021
Persistent link: https://www.econbiz.de/10012802314
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Kulturförderung, Kultursponsoring : Zukunftsperspektiven der Unternehmenskommunikation
Bruhn, Manfred (contributor);  … - 1989
Persistent link: https://www.econbiz.de/10013411438
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Lexikon der Werbung
Pflaum, Dieter (ed.) - 1991 - 4., überarb. Aufl.
Persistent link: https://www.econbiz.de/10014002484
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Advertising rivalry and discretionary disclosure
Liang, Chuchu - In: Journal of accounting and economics 77 (2024) 1, pp. 1-24
Persistent link: https://www.econbiz.de/10015048291
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Werbung für Investitionsgüter : Erfahrungen aus der Praxis
Sunnus, Theodor - 1977
Persistent link: https://www.econbiz.de/10000004120