Only recently introduced into the U.S. market, e-cigarettes have been aggressively promoted, and use is increasing rapidly among both adults and youths. At the heart of the regulatory debate are fundamental questions regarding whether e-cigarettes will draw cigarette smokers away from a...

The FDA is considering using its regulatory authority over the tobacco industry to promote public health by restricting the advertising of menthol cigarettes. In this paper we contribute new empirical evidence on the effects of magazine advertisements for menthol cigarettes on cigarette demand....

Because of the high social cost of cigarette smoking, many countries impose advertising restrictions to reduce cigarette consumption. Yet previous studies conclude that advertising constraints have been ineffective at reducing cigarette smoking. This conclusion is incorrect because it ignores...

We present a retrospective (1994-2003) portrayal of female models in an era of male-targeted cigarette advertising. Our content analysis findings suggest that, in aggregate, the portrayal of females in male-targeted cigarette print advertising overwhelmingly consists of young, physically...

This paper explores the portrayal (efficacy) of female models in male-targeted cigarette print advertisements through a content analysis (experiment). We first describe the presence and portrayal of females through a content analysis on male-targeted cigarette advertisements in magazines; we...

This article uses state-level US panel data to examine the effects of cigarette advertising on smoking. We disaggregate cigarette advertising into (1) print, (2) outdoor, (3) entertainment and (4) store. How does advertising persist over time across advertising media? Are there differences in...

Using panel data for a cross-section of countries, several previous studies estimate the effect of advertising bans on cigarette consumption. These studies suffer from three general problems: (1) structural change in cigarette demand functions; (2) endogeneity of advertising bans; and (3)...

This paper provides the first empirical study of cigarette demand using detailed individual level data that includes consumers' cigarette brand choice. By estimating and comparing the effects of advertising and price on cigarette demand for different age groups, I find that young adults are less...