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Brands and gaming: are you ready to play?

Farrand, Tom; Nichols, David; Rowley, Tom; Avery, Matt - In: Young Consumers 7 (2006) 2, pp. 8-13

, but gamers are proactive and cynical about conventional marketing ploys. Shows how media, like the UK’s “Sun” newspaper …

Persistent link: https://www.econbiz.de/10015044137

Facebook faces its future

Raskin, Robin - In: Young Consumers 7 (2006) 2, pp. 56-58

Explains the issue facing social networking sites, which are internet based communities of people with similar interests. Introduces Facebook as a specially interesting network that is closed to anyone not belonging to an academic community; it has six million subscribers, many of them daily...

Persistent link: https://www.econbiz.de/10015044142

Mobile marketing

Jenkins, Fiona - In: Young Consumers 7 (2006) 2, pp. 60-63

getting on the act: Emap publishes a number of teenage magazine brands that have mobile databases and regards mobile marketing …

Persistent link: https://www.econbiz.de/10015044143

Marketing to children and young people in Norway

Skirstad, Hans E. - In: Young Consumers 7 (2006) 2, pp. 78-80

Looks at the legal position surrounding advertising to the young in Norway; this is regulated by the 1972 Marketing … “good marketing practice” and “unfair in relation to consumers” as these affect protection of children, and the work of the … Consumer Ombudsman (CO) in monitoring whether marketing and business contract terms comply with the MCA. Moves on to the CO …

Persistent link: https://www.econbiz.de/10015044145

Creating parental trust in the children's toy market

Hogan, Stephen P. - In: Young Consumers 8 (2007) 3, pp. 163-171

both ethical and marketing dimensions. Design/methodology/approach – This paper uses rich qualitative data gathered from … the marketing offer (commitment and satisfaction), they also recognised the importance of behaving responsibly and … a part of the marketing package. Originality/value – Although trust development is widely discussed and its value …

Persistent link: https://www.econbiz.de/10015044178

Frequency of promotional strategies and attention elements in children's food commercials during children's programming blocks on US broadcast networks

Page, Randy M.; Brewster, Aaron - In: Young Consumers 8 (2007) 3, pp. 184-196

Purpose – The purpose of the current study is to identify the extent to which promotional strategies and attention elements appear in a sample of children's food commercials. Design/methodology/approach – The research was a content analysis study of 147 commercials that examined 20 separate...

Persistent link: https://www.econbiz.de/10015044181

Lead users in social networks of children

Molenmaker, L.P.; Kratzer, J.; Achterkamp, M.C. - In: Young Consumers 9 (2008) 2, pp. 90-103

identification of lead users in networks of children. From a marketing point‐of‐view it would be interesting to investigate the …

Persistent link: https://www.econbiz.de/10015044195

Feeding children's desires? Child and parental perceptions of food promotion to the “under 8s”

Powell, Shaun; Langlands, Stephanie; Dodd, Chris - In: Young Consumers 12 (2011) 2, pp. 96-109

Purpose – Extant research downplays the influence of children under the age of eight on food‐related decision making and consumption within families. This paper seeks to address this issue. Design/methodology/approach – Utilising novel techniques to elicit responses, the research employed...

Persistent link: https://www.econbiz.de/10015044272

Environmentally friendly parenting: are cloth nappies a step too far?

Pendry, Louise F.; Mewse, Avril J.; Burgoyne, Carole B. - In: Young Consumers 13 (2012) 1, pp. 5-19

– Marketing initiatives need to buy into the current “designer parents” trend and play to the aspirational, fashionable aspects of … types, could inform public policy and marketing decisions. …

Persistent link: https://www.econbiz.de/10015044293

Marketing toys without playing around

Gardner, Meryl P.; Michnick Golinkoff, Roberta; … - In: Young Consumers 13 (2012) 4, pp. 381-391

Purpose – The purpose of this paper is to gain insight into how both characteristics of toys and marketer‐provided cues influence parents' perceptions of advertised toys and their ideas of what life skills are important for their children's future well‐being and success....

Persistent link: https://www.econbiz.de/10015044319