Lead users in social networks of children
Year of publication: |
2008
|
---|---|
Authors: | Molenmaker, L.P. ; Kratzer, J. ; Achterkamp, M.C. |
Published in: |
Young Consumers. - Emerald Group Publishing Limited, ISSN 1758-7212, ZDB-ID 2253957-8. - Vol. 9.2008, 2, p. 90-103
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Children (age groups) | Leaders | Social networks | Behaviour | Marketing |
-
Willett, Rebekah, (2009)
-
Marketing toys without playing around
Gardner, Meryl P., (2012)
-
Diffusion of innovations through social networks of children
Kunst, Laurien, (2007)
- More ...
-
Lead users in social networks of children
Molenmaker, L.P., (2008)
-
Applying lead user theory to young adults
Oosterloo, N., (2010)
-
Applying lead user theory to young adults
Oosterloo, N., (2010)
- More ...