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The wizardry of customer value...
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A market/value based approach to satisfy stakeholders of higher education
McClung, Gordon W.
;
Werner, Mary W.
- In:
Journal of marketing for higher education
18
(
2008
)
1
,
pp. 102-123
Persistent link: https://www.econbiz.de/10003777881
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The value driven bank : strategies for total market satisfaction
Reidenbach, Richard Eric
(
contributor
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1995
Persistent link: https://www.econbiz.de/10004317029
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The bank marketing handbook : a step by step guide for today's market driven banker
Reidenbach, Richard Eric
-
1994
Persistent link: https://www.econbiz.de/10004182907
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