The wizardry of customer value : an action guide to measuring & managing loyalty
R. Eric Reidenbach and Gordon W. McClung
| Year of publication: |
1998
|
|---|---|
| Authors: | Reidenbach, Richard Eric ; MacClung, Gordon W. |
| Publisher: |
Morgantown, W Va. : Rhumb Line Publ. |
| Subject: | Kundenorientierung | Kundenwert | Messung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | X, 141 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-893066-002 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004005287