"The power of retail analytics is important but being able to interpret it in a way that the end business user or average shopper who wants to learn more can actually interpret and understand can be a challenge. The book will include information on current industry trends as well as why...

This entry-level text offers clear and concise guidelines on how to select, construct, interpret, and evaluate count data. Written for researchers with little or no background in advanced statistics, the book presents treatments of all major models using numerous tables, insets, and detailed...