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Kinder und Jugendliche zwischen Virtualität und Realität
Buermann, Uwe - In: Aus Politik und Zeitgeschichte : APuZ 58 (2008) 39, pp. 34-40
Persistent link: https://www.econbiz.de/10003759763
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Impact of "ideal models" being portrayed by media on young females
Jalees, Tariq; Majid, Hira - In: Paradigm : the journal of Institute of Management Technology 13 (2009) 1, pp. 11-19
Persistent link: https://www.econbiz.de/10003853345
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Teen media : Hollywood and the youth market in the digital age
Wee, Valerie - 2010
Introduction: commercial teen culture, 1995 to 2005 -- Targeting teens-the return of a vital demographic market -- Hollywood and teen media-a historical overview -- The millennial teen media text -- Beyond music television -- A new dimension to teen media -- From teen television network to teen...
Persistent link: https://www.econbiz.de/10003914686
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The relation between the customer-based brand equity of media outlets and their media channel credibility : an exploratory study
Oyedeji, Tayo A. - In: JMM : the international journal on media management 9 (2007) 3, pp. 116-125
Persistent link: https://www.econbiz.de/10003549780
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College-educated youths' attitudes toward global brands : implications for global marketing strategies
Chu, Shu-chuan; Huang, Szu-chi - In: Journal of international consumer marketing 22 (2010) 2, pp. 129-145
Persistent link: https://www.econbiz.de/10003986194
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Effects of indirectly and directly competing reference group messages and persuasion knowledge : implications for educational placements
Pechmann, Cornelia; Wang, Liangyan - In: Journal of marketing research : JMR 47 (2010) 1, pp. 134-145
Persistent link: https://www.econbiz.de/10003947451
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Tween girls' perception of gender roles and gender identities : a qualitative study
Chan, Kara; Tufte, Birgitte; Cappello, Gianna; … - In: Young consumers : insight and ideas for responsible … 12 (2011) 1, pp. 66-81
Persistent link: https://www.econbiz.de/10009011424
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Clothing style, music, and media influences on adolescents' brand consumption behavior
Badaoui, Khafid; Lebrun, Anne-Marie; Bouchet, Patrick - In: Psychology & marketing 29 (2012) 8, pp. 568-582
Persistent link: https://www.econbiz.de/10009575076
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How adolescents' perceived media influence on peers affects smoking decisions
Paek, Hye-jin; Gunther, Albert C.; McLeod, Douglas M.; … - In: Journal of consumer affairs : official publication of … 45 (2011) 1, pp. 123-146
Persistent link: https://www.econbiz.de/10009531792