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Cross-channel cooperation : the bundling of online and offline business models
Kollmann, Tobias; Häsel, Matthias - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10004872711
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Schnittstellencontrolling : ein Ansatz zur strategischen Steuerung von Marketing und Produktion
Himpel, Frank; Bracht, Oliver - 2005 - 1. Aufl.
Persistent link: https://www.econbiz.de/10004873609
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Von der Offline- zur Onlinekommunikation : Strategien medialer Wissensvermittlung
Platt, Stephan - 2005 - 1. Aufl.
Persistent link: https://www.econbiz.de/10004873895
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Marketing management : a strategic decision-making approach
Mullins, John W. - 2008 - 6. ed., internat. stud. ed.
Persistent link: https://www.econbiz.de/10004874580
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Inside her pretty little head : a new theory of female motivation and what it means for marketing
Cunningham, Jane; Roberts, Philippa - 2006
Persistent link: https://www.econbiz.de/10004876426
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Emerging issues in international scenario : trade, commerce and mangement ; a global perspective
Deolankar, Vivek (contributor) - 2005
Persistent link: https://www.econbiz.de/10004877064
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Fundamentals of marketing
Stone, Marilyn A.; Desmond, John - 2007
Persistent link: https://www.econbiz.de/10004877540
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Principles and practice of marketing : [the ultimate learning resouce]
Jobber, David - 2007 - 5. ed.
Persistent link: https://www.econbiz.de/10004877611
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Business in action
Bovée, Courtland L.; Thill, John V. - 2005 - 2. ed., international ed.
Persistent link: https://www.econbiz.de/10004877762