Marketing management : a strategic decision-making approach
John W. Mullins ; Orville C. Walker ; Harper W. Boyd
| Year of publication: |
2008 ; 6. ed., internat. stud. ed.
|
|---|---|
| Authors: | Mullins, John W. |
| Other Persons: | Walker, Orville C. (contributor) ; Boyd, Harper W. (contributor) |
| Publisher: |
Boston, Mass. [u.a.] : McGraw-Hill Irwin |
| Subject: | Marketing | Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXII, 533 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Previous ed.: New York; London: McGraw-Hill, 2004 |
| ISBN: | 0-07-110109-8 ; 978-0-07-110109-7 |
| Source: |
Persistent link: https://www.econbiz.de/10004874580