Marketing management : a strategic decision-making approach
Year of publication: |
2008 ; 6. ed., internat. stud. ed.
|
---|---|
Authors: | Mullins, John W. |
Other Persons: | Walker, Orville C. (contributor) ; Boyd, Harper W. (contributor) |
Publisher: |
Boston, Mass. [u.a.] : McGraw-Hill Irwin |
Subject: | Marketing | Management |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
Extent: | XXII, 533 S. : graph. Darst. |
---|---|
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Bibliographie |
Language: | English |
Notes: | Includes bibliographical references and index. - Previous ed.: New York; London: McGraw-Hill, 2004 |
ISBN: | 0-07-110109-8 ; 978-0-07-110109-7 |
Source: |
-
Durvasula, Srinivas, (2004)
-
Fritz, Wolfgang, (1999)
-
Marketing als Konezption des Wissenschaftsmanagements
Fritz, Wolfgang, (1995)
- More ...
-
Marketing management : a strategic decision-making approach
Mullins, John W., (2008)
-
Marketing strategy : a decision-focused approach
Walker, Orville C., (2003)
-
Marketing management : a strategic, decision-making approach
Mullins, John W., (2005)
- More ...